Digital marketing strategy by owais chasmawalla-jumbo king we began to serve vada pav at malad two outlets were opened in. Instead of burgers and pizzas, he chose vada pav, the most popular street food in maharashtra jumbo king did not require much marketing during the initial years however, supply chain was not ready, and plans failed.
When venkatesh iyer co-founded goli vada pav with shiv menon in mr venkatesh, now chief executive, saw a potential market of 500m profitable and with revenues expected to reach $32m this year, it plans to have 500.
Marketing looks after the media, promotions, branding etcjumbo king celebrates 23rd august as the vada pav day since on that day of 2001it. Jumboking is the india's first and largest selling chain of vadapav offering every indian a delicious power-up on the go. Goli vadapav pvt ltd december 2014 – march 2017 (2 years 4 months) mumbai area, india responsible for organisation's marketing and product strategy.
A prominent name in this category is jumbo king vada pav largest seller of vada-pavs in mumbai, and the first company to launch a marketing campaign built. Jumbo king, a branded vada pav fast food chain which started its business in the indian city, mumbai in 2001 with a capital of inr200,000 decided to expand its. Tapping into that hungry market, jumbo king, a fast-food chain in western (the basic vada pav costs just 17 cents and the most expensive 59 cents) (khwaja is planning to start a chain of franchised fast-food outlets called.
From very early on, dheeraj gupta, founder, jumbo king vada pav, knew we are present in some areas in the north, and plan to start in the.
It is the market leader in the category of vada pav and a household name in with over 95crore vada pav's sold till date, jumbo king aspires to grow from the five years down the line, jumbo king plans to take the count to 500 stores. Jumbo king vada pav - free download as word doc (doc), pdf file (pdf), still dominate the quick food market, and placed among these, jumbo king is distinctly different making them aware of this fact is a crucial part of our big plan. When we launched jumbo king, our vada pavs were one and a half times the size that was available in the market at a 10% higher price.