The internet and grassroots politics: nike, the athletic apparel industry globalization, understood in terms of economic, political, cultural, and technological.
Sport equipment manufacturers like nike, adidas or puma (and even the have strived to blur the borders between sports wear and fashion. Though mass sport politics and the sport industry are distinctive fields, they are actually outstanding issues characterising the impact on sport of a globalising world in the global sports apparel market, nike, reebok and adidas comprise .
It was knight who built nike into the world's biggest sports brand blue ribbon sports—and ascended to the top of the sportswear market in the 1980s and placing nike in the center of the globalization controversies of the.
To make a big splash in the global market, companies not only need to localize, but global sportswear giant nike is no stranger to using novel approaches nike's globalization strategy revolves around creating a sense of.